the Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
ExtinctionRebellion’sdatewithdestiny
FormulaEispushedtonewheights
Allingoodtime
Reinserta's babies behind bars
In an affecting short film created by Grey for the humanitarian NGO, a young child born in prison celebrates their third birthday before being cruelly separated from their mother.
Welcome to IKEA’s crib
In a fun new campaign from the Swedish homeware brand, a proud dad gives us a tour of his home and shows off his savvy interior design solutions.
Dove examines the cost of beauty
Dove's powerful new campaign tells the story of a young girl and the harmful impact of toxic online beauty content.
EA gets in shape for a new era
In a bold redesign from Uncommon for the videogame sports franchise, facing its post-FIFA age, the simple polygon indicating player control takes on new meaning.
Buxton turns on the waterworks
The mineral water brand releases a moving spot encouraging Brits to prioritise exercise, hydration and taking care of their mental health, in partnership with Mind.
TSB puts the elephant in the room
In two endearing new spots, the UK retail bank introduces a helpful new brand character to encourage customers to open up about their financial concerns.
giffgaff gets up to good
The mobile network launches its new brand platform with a fun campaign thanking all of the bad things in life for teaching them how to do better.
Tango breaks bad
VCCP cooks up a comedic new campaign for the fizzy drinks brand that sees police raiding an illegal Dark Berry lab.
Al Ahly's all-star athletes
Sportspeople of every kind show off their football skills in the Egyptian sports club’s dynamic new spot.
The brew-tiful sound of AlMunayes Tea
In a smart twist on restrictions on showing food and drink during Ramadan, Kuwaiti agency Beattie + Dane has created a handful of micro-shorts celebrating the sound of a good cuppa.
Samsung's flashy new feature
Jake Dypka and Mother create a fast-paced and fun spot to promote the phone brand's tech that puts an end to jarring image over-exposure.
Amazon's audio empathy
This new spot for Amazon, in collaboration with The Ad Council's Sound It Out campaign, is a touching reminder that music is a universal language.
Kraken spins a seafaring fable
MOIRAI Films weaves a dark nautical tale explaining the origin of the rum brand’s golden spiced spirit.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
The New Originals’ old memories
The Amsterdam fashion label releases a winsome spot featuring animated daydreams and happy recollections of childhood.
Hanes gets comfortable
Clothing brand Hanes journeys back to its beginnings for a new campaign that celebrates comfort.
A few of our favourite short films from the past few weeks.
Stachurski reflects on motherhood and identity
Ipseity paints a portrait of Marisa, a mother on a difficult and visceral journey, re-defining beauty, sacrifice and our uniquely human ability to define our own destiny.
Cocktails and high kicks
This short film, just released after a festival run, combines high-kicking martial arts with a selection of obnoxious cocktail party guests.
The truth in a masterpiece of mendacity
YDA-winning filmmaker Eno Freedman delivers another blisteringly funny – and candid – satire on the trials of making it in the film industry.
Passion killer
This darkly comic short, directed by Bianca Poletti through Epoch Films, takes a cynical look at how the language of liberation can be used as means of manipulation.
Woolly thinking
Rosie May Bird Smith’s amusing short shows just how baaaaa-d things can get when ewe let fake news pull the wool over your eyes.
TENA’s love like no other
AMV BBDO has worked with the incontinence product brand to launch a moving campaign shining a light on the different experiences of caregiving.
Intermarché's lunchbox looters
In a sweet spot for the French supermarket chain from Romance, a gastronomic worker gets peeved at his co-workers' 'appreciation' of his food.
Dove’s dose of truth
The skincare brand spotlights shocking statistics about teen girls’ use of cosmetic injections with an innovative billboard installation made from syringes.
Vogue’s Venus of colour
Artist Harmonia Rosales and director Jonas Bang reinterpret Botticelli’s beacon of beauty in this sumptuous film for the fashion title.
TESCO Mobile’s off its trolley
A man is rescued by a trusty shopping cart when he falls down a well, in BBH’s comedic new spot for the UK supermarket’s mobile network.
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