Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
Snoop Dogg's understanding of his own image - and his ability to evolve it - has enabled him to work with a vast array of brands, from wineries and disposable lighters to cooking shows and fintech companies. Anthony Swaneveld, Group Creative Director at Marks, says that brands can learn a lot from Snoop's original mindset.
The Greatest Story Ever Worn celebrated the 150th anniversary of the iconic 501s. With sustainability a growing concern in the fashion industry, Levi’s has been working on giving the 501’s an environmentally friendly overhaul for years. shots spoke to Paul Dillinger, VP Global Product Innovation at Levi Strauss & Co, plus Tom McQueen, Group CD at Droga5 about the transformation of the classic trouser.
While some of us are still grappling with what the metaverse actually is, Lucinda Brooke, Strategy Director at The Upside, says that Gen Z has embraced this new frontier and, as far as fashion goes, has decided it definitely isn't a case of the emperor's new clothes.
Filmmaker, illustrator, former model, philosophy graduate, mother of three – there are as many layers to Cadence Films director Quentin Jones as there are to her creative animated collages – which have enraptured luxury fashion brands from Chanel to Jimmy Choo.
It's no longer enough to simply be a luxury, high-end brands need to offer something more. Kathrine Rauboti, Senior Creative Strategist at Imagination, argues that the luxury brands attempting to inspire their customers through art, culture and self-expression are the brands which will create impact and emotional connection.
Kicking off this month's Fashion Focus, Alex Manning, Strategy Director at Cult, tries some virtual fashion for size. From augmented reality try-ons to the huge boom in gaming skins and collaborations with IRL luxury brands, he argues that virtual fashion isn't just the future, but the present too.
Continuing our series in which industry voices share thoughts on angst in advertising and in general, we speak to Fatima Ansari, Global Senior Copywriter at Publicis One Touch, who shares her belief that fear can be both friend and foe.
Conscious Minds CEO and ECD Cam DeArmond explains why businesses shouldn't be afraid to collaborate with content creators in this 'era of influence', where authentic partnerships can be formed to achieve maximum impact.