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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

18th Apr 2023 Work
Formula E is pushed to new heights

Formula E is pushed to new heights

A new campaign from Uncommon London marries four wheels and two wings as a race car drives out of a cargo plane in this exhilarating new film.

18th Apr 2023 Inspiration
On My Radar: Chad Sipkin

On My Radar: Chad Sipkin

Consulate editor Chad Sipkin talks fashion films, FaderPorts and why 'short-lived assets' have brought confusion as well as creative freedom, as he reveals what's on his radar.

17th Apr 2023 Work
Dove examines the cost of beauty

Dove examines the cost of beauty

Dove's powerful new campaign tells the story of a young girl and the harmful impact of toxic online beauty content.

13th Apr 2023 Work
Amazon's audio empathy

Amazon's audio empathy

This new spot for Amazon, in collaboration with The Ad Council's Sound It Out campaign, is a touching reminder that music is a universal language.

12th Apr 2023 Work
Hanes gets comfortable

Hanes gets comfortable

Clothing brand Hanes journeys back to its beginnings for a new campaign that celebrates comfort.

11th Apr 2023 Inspiration
On My Radar: François Vogel

On My Radar: François Vogel

REVERIE Content director François Vogel has collaborated with an array of fashion brands and here gives us some fashion-themed insight as well as highlighting some of the things that are currently on his cultural radar.

7th Apr 2023 Work
Brian Cox's direct hit

Brian Cox's direct hit

The Emmy- and Golden Globe-winning actor is DIRECTV's newly appointed - and very direct - spokesperson in this new campaign for the brand.

4th Apr 2023 Inspiration
On My Radar: Julien Vallon

On My Radar: Julien Vallon

Julien Vallon, a director at Frenzy Paris, reveals the best way to discover new music, why old objects are more interesting, and why comic books are a 'complete art'.

3rd Apr 2023 Work
Vanish helps highlight autism in girls

Vanish helps highlight autism in girls

Channel 4's powerful Diversity in Advertising Award-winning campaign for Vanish, which includes support from Ambitious about Autism, is directed by Tom Hooper and aims to spark a conversation around autism in girls.

28th Mar 2023 Inspiration
On My Radar: Patrik Bergh

On My Radar: Patrik Bergh

Tantrum director Patrik Bergh talks Twix, treatment writing and 12 Angry Men as he reveals what's on his creative radar.

27th Mar 2023 Insight
Drink in the change: why alcohol brands need to tap into modern culture

Drink in the change: why alcohol brands need to tap into modern culture

Guinness is the latest drinks brand to release a no-alcohol version amid younger people's shift away from alcohol consumption. We speak to four agencies and ask whether successful alcohol brands should fear the new generation's less booze-fuelled focus.

23rd Mar 2023 Work
Morgan & Morgan wants more

Morgan & Morgan wants more

Enough is never enough for the character featured is this new campaign for American injury law firm Morgan & Morgan.

Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite. 

On My Radar; Features; Profiles; New work