All in good time
The Real Federacion Española de Gimnasia’s campaign for the Rhythmic Gymnastics World Championship celebrates the unity and conviction of a group of gymnasts.
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Directed by Juan Nonzioli, and created and produced by Perceptible, this engaging film for the Spanish gymnastics federation reveals the core beliefs of a dedicated troupe of unfeasibly bendy acrobats.
To compete in the world championships of the minority sport that is rhythmic gymnastics demands qualities such as flexibility, perseverance, balance, coordination and total dedication.
But the film, titled Belief is Gold, expresses how these values can also be applied to leading a successful life – a medal is not the only objective that determines success, believing in oneself and in the harmony of the group, already counts as a win.